A marketing executive's job description includes:

• Developing and implementing marketing plansThis involves creating strategies, campaigns, and plans for promoting products and services. Marketing executives may work with a marketing team to plan and execute campaigns across various channels, such as digital, print, and social media. 
• Building brand awarenessMarketing executives develop and maintain the brand, and work to increase brand awareness. They may create and distribute marketing materials, such as brochures, videos, and blog posts. 
• Communicating with customersMarketing executives build and maintain relationships with customers, and communicate with target audiences. They may also organize and attend events to improve the organization's reputation. 
• Conducting market researchMarketing executives research the market to identify potential customers and evaluate market trends. They may use customer questionnaires and focus groups to conduct market research. 
• Analyzing marketing dataMarketing executives analyze data to determine the success of marketing efforts and optimize marketing techniques. They may use data analytics to track online performance and measure user engagement. 
• Working with creative agenciesMarketing executives may work with creative agencies to design marketing materials. They may also work with graphic designers to design banners and videos for ad campaigns. 

Required skills for a sales executive:

• Excellent communication skills: Ability to articulate product benefits clearly and persuasively to clients. 
• Strong interpersonal skills: Building rapport and establishing trust with potential customers. 
• Negotiation skills: Negotiating favorable terms and closing deals effectively. 
• Product knowledge: Deep understanding of the company's products or services and their value proposition. 
• Sales techniques: Proficiency in different sales methodologies like consultative selling and solution selling. 
• CRM software proficiency: Ability to manage sales activities and customer data using CRM systems 
• Analytical skills: Analyzing sales data to identify trends and opportunities for improvement.