A marketing executive’s job description includes:

• Developing and implementing marketing plansThis involves creating strategies, campaigns, and plans for promoting products and services. Marketing executives may work with a marketing team to plan and execute campaigns across various channels, such as digital, print, and social media. 
• Building brand awarenessMarketing executives develop and maintain the brand, and work to increase brand awareness. They may create and distribute marketing materials, such as brochures, videos, and blog posts. 
• Communicating with customersMarketing executives build and maintain relationships with customers, and communicate with target audiences. They may also organize and attend events to improve the organization’s reputation. 
• Conducting market researchMarketing executives research the market to identify potential customers and evaluate market trends. They may use customer questionnaires and focus groups to conduct market research. 
• Analyzing marketing dataMarketing executives analyze data to determine the success of marketing efforts and optimize marketing techniques. They may use data analytics to track online performance and measure user engagement. 
• Working with creative agenciesMarketing executives may work with creative agencies to design marketing materials. They may also work with graphic designers to design banners and videos for ad campaigns.